When it comes to video, the reach is peerless. And Youtube is the proof of this.
Produce videos which are truly meant for viewing on the web. These include Facebook ads, mobile friendly corporate videos , website background videos, Youtube teasers, testimonial clips or animation intros. World class videos require specialist talent and that's where we come in the picture.
Content marketing - from educational videos to Twitter feeds to SEO driven content - is an effective way to build awareness of your company. It is increasingly the only way to get people coming back to your site. Content on the web has become diverse and requires a wide array of skills. Think Email, E-books, SEO driven content, Facebook ads.
If marketing automation has to make a difference, it has to go beyond Chatbots, Auto mails, Mobile app Notifications. AI is an exciting new engine which is powering automation in all business processes. The important aspects are in choosing the right tools for this and customizing it to your business processes. And that is the difference that we can bring in.
Ultimately it's about the conversions. And it requires a Experiences professional to find out why things are not working out, Which tactic efforts need to be tweaked and what need to be changed on the website . Thats where a wealth of analytics experience helps.
Transition to e-commerce profitably is difficult. The notion that e-commerce is an easy transition is a flawed one.
So how does this work?
We understand that we need a mix and match of engagement models. So we have kept it very flexible - you can choose from on-site, remote or a mix of the two.