WHY DOES YOUR BUSINESS NEED Google Analytics 4?
Google Analytics 4 or otherwise known as GA4 has now become the most sought-after tool to track and gain analysis reports for your website. It is now the default version of Free Google Analytics.
It means that GA4 will replace it’s predecessor Universal Analytics (UA) for all tracking and data systems as the default tool with effect from 1st July 2023.
The upgrade is designed for both scaling and privacy of your business data. With GA-4 brands would be able to track all their digital assets and their respective data from a single platform.
Cross-device measurement is the actual objective of the new Google Analytics-4. Its architecture is designed to fill data gaps and help businesses to collect and monitor data with every ‘event’ and not sessions like in UA.
For Publishers, Google Analytics-4 helps you to receive data trends. With that help, publishers will be able to see data for products or services that are performing well & demand for products that are being sold rapidly.
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Getting all historical data in one platform itself
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