Google Products & Tools For News Publishers

Search engine optimization (SEO) is the future of digital publishing, and sometimes it feels like entering the upside-down digital world of the Matrix. That’s why you have a choice. You can stay in the simulation and keep believing that a good story is all that matters for publishing, but there’s also an alternative. In digital publishing, the content itself determines how well-optimized for organic search a story is. Even after you launch your story, it can continue to be improved, maintained, or redirected to keep new visitors coming.

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SEO for publishers can have a snowball effect as you create new content and search engines like Google recognize your site as authoritative and trustworthy. All it takes to open a new world of potential readers are some crucial adjustments, like website optimization and including keywords in your copy.

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Our course will guide you to leverage SEO to skyrocket your organic traffic for digital publishers.