Amazon receives over 214 million unique visitors every month. This huge customer base makes it an attractive choice for online sellers. We can’t help thinking that we rank quite poorly on Google for our own site yet appear not too bad for product searches on Google for the same listings on Amazon. It’s obvious Amazon have a great deal of exposure through Google. 

If you want to rank above the Amazon, having a well-optimized e-commerce website is an absolute must.

Better e-commerce SEO ensures that your products get discovered online, help consumers make the best buying decisions, and give them something worthwhile to share with their friends and followers.
 

Here are ten areas where you need to focus for better e-commerce SEO.

1. Don’t strive for better rank—strive for page one
If “search is king” then “retail sites are queen.” If you are an online e-commerce retailer, you have to do more than optimize your ecommerce site. You simply can’t ignore how you rank in the search engines for your key product, brand, and service terms
 

2. Do some good old-fashioned keyword research.
A big part of keywords is intent. You need to make sure that your keywords align with what the shopper truly wants, even if that’s not super obvious from the words they type.Then, when you know the right terms, you can include them all over your site, like in your product names and descriptions, and in the metadata of your pages. We’ll get into that soon.
 

3. Optimize Your Product Pages
Your core product page is the landing page for any potential customer
creating a visually appealing yet clear presentation of your product features and benefits
ensuring your target audience can quickly find the information they need to decide on your products
 

4. Create an informative blog for your ecommerce site
One of the best ways to start ranking for your targeted keywords is by creating an informational blog. Once you do that, you can incorporate SEO into it by using keyword research to frame topics that proactively answer your customers’ questions.
 

5. Organize your website structure
You need to get this part right because the way you organize content makes or breaks your conversion rates as your hierarchy defines how easy it is for visitors to find what they’re looking for.
 

6. Link to product and category pages in your blog posts
Internal linking is another way to improve the structure of your website and make it more crawable for Googlebot—increasing your chances of getting discovered.
 

7. Stick to three levels of navigation
While structure is good, too much structure could hurt your ecommerce SEO. Ecommerce sites should not be more than three levels deep for site navigation.
 

8. Include keywords in your URLs
One last tip: don’t forget that keywords still apply when considering URLs. As you can see from the graph below, keyword appearance in a URL greatly impacts your ranking.
 

9.  Make your site faster than fast
Site performance is a critical measurement area for any site’s SEO. 
If your page load speeds are slow, potential customers will abandon your site before they ever see your products or services. Why risk it? Sites need to convert to survive.

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10. Start a link-building strategy.
Coming over to off page SEO for ecommerce websites, backlinks are a powerhouse for stores looking to improve their search engine rank. Backlinks are when one website includes a link to another site on one of its pages. They’re also known as incoming links or inbound links.