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Keeping up with multiple social media accounts can be a time-consuming and challenging task. This is especially true when you have a limited team to manage them all. Luckily, many useful social media management tools can help streamline your processes and generate more leads with less work. Check out the list below for the top social media management tools that will help you tackle this arduous task. These days, businesses can’t survive without an online presence – but managing several social media accounts on top of everything else is no small feat. Thankfully, there are many helpful tools out there that can help you manage your various social media profiles efficiently and effectively. Read on to learn more about the best social media management tools out there today:
Hootsuite
Hootsuite is one of the most popular social media management tools out there. Its intuitive user experience and robust platform make managing multiple social media accounts a breeze. Its social media scheduling feature lets you plan and publish posts for up to one year ahead of time, so you never have to worry about posting at the wrong time or day again. Hootsuite’s robust stats section enables you to keep track of the performance of your social media posts so that you can optimize your strategies accordingly.
Hootsuite’s “Streams” is by far one of the best utilities available on all social media management tools. It is especially beneficial for generating leads on social media platforms. Streams provide you with the ability to keep track of multiple social media channels that you are active on simultaneously. Streams can be set up to keep track of your mentions in real-time, and also track posts featuring certain hashtags, keywords, or posts of specific social media accounts. Hootsuite allows responding regardless of the supported social media platform on its website. Streams significantly save the time that is required to manage several social media accounts. With Hootsuite’s Streams, you can single-handedly monitor and reply to conversations on social media. Streams offer a real-time feed of new content to comment on and share for content creation.
Hootsuite is available both on the web and as a mobile app on iOS and Android. Its standard plan is completely free, which makes it one of the best social media management tools for small businesses.
Awario
Awario is one of the best social media management tools for businesses. Its interface makes managing all of your social media channels easy. Awario’s social media search engine crawls the web to discover new audiences for your business. It also provides real-time insights that can help you optimize your social media posts according to your audience’s preferences.
Awario’s built-in visualizer enables you to create visually appealing graphics for all of your social media channels without ever needing to open another program. All you need to do is select a template and customize it to your liking. Awario’s “Leads” tab is ingenious. Leads is specifically dedicated to the generation of leads. By integrating your keywords with your competitor brands and predictive insights, Leads finds prospects from all over the web. Leads tracks your competitor’s mentions in complaints and files the user away as a potential lead. All the prospects can be found in the Leads tab.
Awario is completely free to use, which makes it a great option for businesses of all sizes. It supports most of the top social media channels, including Facebook, Instagram, LinkedIn, and more.
Sprout Social
Sprout Social is a robust social media management tool that offers a whole host of features to help you streamline your social media processes. Sprout Social’s user interface makes it easy to switch between managing different accounts. Its powerful analytics feature enables you to keep track of the performance of your social media posts, so you can make adjustments to your strategies as needed. Sprout Social’s scheduling feature lets you plan your posts for up to 12 months ahead of time. It also lets you create custom templates for different types of posts, so you can publish your content consistently and in a way that reinforces your brand identity.
With Sprout Social’s Listening module, you can keep tabs on your mentions, your competitor’s mentions, or particular keywords. Sprout Social’s Query Builder can construct sophisticated queries using Boolean expressions to make your queries more illustrative and clear. It boasts one of the most complete and user-friendly post-creation systems. Sprout Social’s comprehensive web-based platform is used by e-commerce, B2B, B2C, nonprofits, and more. Its standard plan is available for $95 per month, which makes it a more expensive social media management tool, but also a feature-rich one.
Zoho
Zoho is a comprehensive social media management tool that can help you streamline your team’s social media processes. Its vigorous feature set includes social media scheduling, content curation, collaboration, publishing, analytics, and more. Zoho’s social media scheduling feature lets you plan your posts in advance so you never miss an opportunity to engage with your audience.
Zoho’s “Monitoring Columns” can help you stay updated on keywords and your brand's mentions. Zoho offers advanced filters for Twitter searches, YouTube activities, and Facebook reviews. You can keep an eye on your list of competitors in one place. Another great advantage is Zoho’s CRM integration. Leads/Contact labels and prospects can be added and tracked with dedicated columns using the Zoho CRM integration.
Zoho’s content curation feature enables you to pull content from various sources and republish it on your social media channels. This helps to avoid reposting old content and gives your social media feeds a more uniform look. Zoho is available on the web only, which means its social media management tools are best for businesses that don’t have a large marketing team. Its standard plan is available for $15 per month.
Managing social media can be challenging, especially for small businesses that don’t have a lot of bandwidth. Fortunately, there are many useful social media management tools out there that can help. These tools simplify the process of scheduling and publishing content, tracking engagement, and more. They also make it easier to collaborate with team members and create consistent brand messaging across multiple channels.
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