What is the "SEO PROCESS" all about for News sites in 2023!

What to expect in this video?

Semantic SEO

If you're developing a section on your website and wish to rank, it on ongoing basis then SEMANTIC SEO is necessary. With tools like topically.io, find out what people are searching around the keyword you want the section page to rank. In today's time, Semantic SEO should be done by a news website as it helps to rank 'niche content easily.

Core Web Vitals

Keep a check on poor URLs through Google Search Console. Since crawlers have very less time to crawl websites to see if an article is well-written for it rank, it may become an issue later.

EAT-err

Expertise, Authority, Trustworthiness AND Experience. That is what you need to improve on your SEO front. Google crawls information that guarantees expertise and authority over content that is being displayed. Giving out information, expertise and qualification of authors on your website strengthens Google's trust on your website.

What is working for you?

All these pointers will help you understand what is working for you. If the pointers are favourable to your SEO then there are high chances that your website might rank better than your competitors.

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How people search for a story?

HOW and WHAT is the keywords that searches are filled with. This what you must look out for while conducting your research around hot topics and trends.

Site Architecture

It's quite important fpr Google to know that your website is an absolute authority on the said content and here's site architecture plays an important role. Topics, Sections and Categories created on your webpage helps to structure your site and google indexes them accordingly.

Intensity Planning

To get your stories featured on the day of an event then you must build enough articles and prepare a plan to post them before and after event with a strategy.

Crawling Rate Check

Using GSC's crawler stats you can check the crawl rate, total crawl requests, total crawl time etc. Keep in mind that crawl rate is necessary to be checked for a news website as it affects the 'content' present on the webpage. If the site poorly crawled, then Google may not rank that page inspite of it having good content.