Google News is a very important pillar in Digital PR Strategy. Most of B2B Publishers tend to ignore this aspect of PR strategy since they find it to be less effective. Google News is a strong platform for news websites to get noticed and produce evergreen articles and blogs since it acts as a personalized feed for the user. Similar to Google Discover, Google News can recommend news articles as per your searches, if you've saved or bookmarked an article or are frequently searching for a certain topic.
Course Video
In this video, you will get a detailed understanding of:
- What stories to pick up (Making it more of a science and less of an art)
- Intensity of Coverage (How do we set priorities)
- Keyword usage
- Content Formats, Layouts and Styles
-How to read Data and Analytics?
